What is the difference between marketing and advertising? In its simplest form, advertising is buying an ad like a newspaper display offering two burgers for the price of one. Marketing creates a background of value and need, like an article about the benefits of 100% beef. Newspapers have articles or stories in addition to ads. […]
Robotic California Burgers and Tanks on Mars
Robots are on the march! They aren’t taking over, or replacing workers, yet. However, I just read three news items that show robots are on their way to doing just that. Item #1 – The California fast food burger chain Caliburger has installed Flippy, a burger flipping robot to cook their fresh burgers. The corporation […]
Just Around the Corner Cafe #2 – Restaurant Review
A friend sent me a note on Facebook that he had just had his best hash browns ever at a new restaurant on South Tacoma Way. I was interested. I drove the block looking for a place to park. There appeared to be a spot on the corner of 57th & South Tacoma Way, but […]
Grocery Cart Theft – Someone Has to Pay!
I stopped in at Safeway to buy a few items. There were no shopping baskets by the door. I went looking around the check out lines and found nothing. I finally asked a cashier who said, “We don’t have any. We’re expecting some today.” I know that people steal shopping carts for transporting their purchases […]
French Pastry: A Fancy Delight
I don’t want to know their names. I don’t want to know them intimately. I try not to dream of their fancy delights. They are an occasion of sin. Oh, please . . . keep thee behind me, Satan. Of course I’m talking about French pastries. A friend stopped in several days ago with a […]
Crossword Puzzles Not So Puzzling
While my young nephew visited one afternoon he mentioned wanting to write secret notes. I didn’t want to delve into his needs for secret notes, and so I changed the subject. But thinking it over since then, I plan to give him a couple of crossword puzzle books for his birthday. Although often in trouble […]
Tesla All-Electric Semi Ready to Roll?
I don’t think you’ll be driving the new electric Tesla Semi to the moon and back, but speculation is growing about the payload and savings on diesel fuel it is supposed to deliver. ” . . . a typical “day cab” configuration 18-wheeler with a diesel engine weighs roughly 32,000 pounds with a relatively lightweight […]
Singing the Praises of The Refugee Choir
At a regular meeting of the Rotary Club of Tacoma #8 I was charmed by the program, the Tacoma Refugee Choir and the board chair Michael Collier. “Our attitude towards immigration reflects our faith in the American ideal. We have always believed it possible for men and women who start at the bottom to rise […]
Mosquito Zappers, Wind-Up Toilets, Mini-Microscopes and Teachers
If you have never been to the Bill and Melinda Gates Foundation Discovery Center, you owe a day of amazement to yourself and your family. “Discover innovations and inventions that are helping to create a world where every person has the opportunity to live a healthy and productive life. Immerse yourself in debates about education, […]