Submitted by JayRay.
Visit Yuma’s “Soak Up Every Minute” campaign has received the Best Marketing Campaign Award from the Arizona Office of Tourism, in the Rural category.
Visit Yuma partnered with its Tacoma, Washington-based marketing and communications firm JayRay to create print, digital, and billboard advertisements. The “Soak Up Every Minute” campaign displays snapshots of outdoor activities at different hours of the day to inspire people across the region to explore Yuma.
“It’s an incredible honor to win the Best Marketing Campaign in Arizona,” said Visit Yuma’s Executive Director Marcus Carney. “We enjoy collaborating with JayRay and sharing Yuma’s adventurous spirit with travelers across the region. We are pleased the judges saw the campaign as a valuable contributor to Arizona’s tourism industry.”
The Arizona Office of Tourism presented the awards at the Governor’s Tourism Awards Gala, an annual awards ceremony held during the Arizona Governor’s Conference on Tourism. The awards recognize the outstanding marketers, innovators, and ambassadors of the Arizona tourism industry. This year’s awards gala was held on July 11 at the Westin La Paloma in Tucson, AZ. The awards are judged and curated by the Arizona Office of Tourism.
Visit Yuma received the Best Marketing Campaign award for its strategic and creative approach to attracting domestic or international visitors to Arizona. Marketing programs and campaigns submitted for the award included advertising, print collateral, social media, website content, and public/media relations. Applicants also had to include applicable results to show the success of the campaign or program.
For winning the award, Visit Yuma will receive a Cosanti Bell. The one-of-a-kind bronze wind bell is made using handcrafted techniques and traditional designs by Cosanti Originals in Paradise Valley.
About Visit Yuma:
Through the intrigue of history, the beauty of nature, and the promise of adventure, Yuma is the Arizona oasis for those seeking to reinvigorate the soul. Visit Yuma supports the promotion and development of tourism through industry collaboration, strategic partnerships and embracing its diverse communities. Learn more at www.visityuma.com.
JayRay partners with national and regional clients on branding, advertising and strategic communication programs from its office in Tacoma. JayRay crafts strategy and integrates services to help improve lives through thoughtful, provocative communications. For more information, visit www.jayray.com.