TACOMA – The Telly Awards has named KBTC’s Northwest Now and Managing Editor Tom Layson as the winner of the Bronze award for Saving the Salmon in association with the organization’s 37th annual contest.
“It’s nice to be recognized in a contest that’s judged nationally,” said Northwest Now producer/host Tom Layson. “Northwest Now has the luxury of ‘Taking a Closer Look’ at a wide variety of topics and the existential threat to the region’s salmon stocks is an important one.”
Tom traveled more than 1,200 miles all across the Puget Sound region to shoot the story which features the ongoing salmon restoration efforts of five Native American tribes.
The Telly Awards was founded in 1979 and is among the premier awards honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
A prestigious judging panel of more than 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents. The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit.
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