TACOMA — Today, Citizens for a Healthy Bay unveils a new logo.
“We work to engage our community in the restoration and protection of our waters, so connecting with people really matters to our work. Often, our first connection with our community members is through our logo, so we wanted to reimagine our logo to better represent who we are,” said Melissa Malott, Executive Director of Citizens for a Healthy Bay.
Transformed into a more modern and clean visual identity, the new logo represents the progressive nature and aspirations of the local grassroots organization, while still embracing its core values of community, conservation, and protection.
“We wanted to change our look on the outside to better reflect the progress the organization has made on the inside.” said Melissa Malott, Citizens for a Healthy Bay’s Executive Director. “We didn’t want a static logo. We wanted a dynamic identity that captures the forward-moving and progressive nature of the organization. This logo does that perfectly.”
The first element of the logo is a set of orcas — a mom with her calf. A subtle second element is the outline of two human figures intersecting with the whales. The logo presents the ideas that the human figures are swimming together and that of a parent with their arms around their child.
“One of our goals for the new logo was to create a visual identity that embodies the spirit of Puget Sound, and to instill a sense that we need to work together for a healthy future for our waters and our environment,” stated Malott. “The new logo represents Citizens for a Healthy Bay’s view that we are deeply connected to our environment, that our environment is valuable and vulnerable, and that how we move into the future will impact future generations.”
The only design element the logo retains from the old logo is the ‘CHB’ acronym, but even the acronym underwent a complete redesign. The new ‘CHB’ design serves as a reminder of the fluid, dynamic, and adaptive nature of both the organization and the water it seeks to restore and protect.
The new logo was created as part of a collaborative effort between Citizens for a Healthy Bay and the product development consortium, CICLO P.D.C., with all work done completely pro bono.