Over 300 Tacoma veteran and military family small businesspeople turned out for Facebook’s Boost Your Business seminar, where they learned how to optimize their presence and engage customers on the world’s largest social network.
Tacoma-Pierce County Chamber and Blue Star Families co-hosted the event with Congressman Derek Kilmer kicking off the seminar.
“I couldn’t be happier that Facebook chose to do an event in our region here in Tacoma, Washington – a district that has more military vets than almost all districts in the USA and I think we are stronger for that,” said Congressman Derek Kilmer. “Thank you to Facebook for realizing the importance of the veteran community and for launching great programs like this one all across the country.”
Facebook small business expert Ciara Viehweg shared the latest Facebook best practices and strategies for success.
A panel of local small businesspeople shared their best Facebook tips and tricks in the following Q&A session. The panelists represented the following local small businesses: home décor store Westhouse Décor, family run winery Mill Lane Winery, clothing store Combat Flip Flops and running community wear blue: run to remember.
“Facebook made it possible for our vision – to take bold risks, connect communities, and design impactful products – to become a globally recognized brand known for its mission to create lasting change,” said Matthew (Griff) Griffin of Combat Flip Flops. “We use our page to keep our audience informed and engaged. We communicate the positive impact of our customers’ purchases by highlighting how we help to improve the quality of life for factory workers, our growing economy and community. Experimenting with creative content and imagery allows us to refine our ads, connect with millions, increase online sales and target veterans looking for opportunities post-service.”
Before the presentation, local business development organizations networked with attendees to share community resources available to Tacoma small businesses. These organizations included: Tacoma-Pierce County Chamber of Commerce, SBA – Tacoma District Office, Washington SBDC – Seattle & Tacoma, Pierce County Economic Development Center, Tacoma SCORE | South Sound, Blue Star Families, VetStartups, RallyPoint6, VIBE (Veterans Incubator for Better Entrepreneurship) at UW Tacoma, Hire Heroes USA, Veterans Economic Communities Initiative, Joint Base Lewis McCord Transition Assistance Program (TAP), Community Capital Development, Veterans Business Outreach Program at the Seattle Business Assistance Center, Veterans of Foreign Wars, Work of Honor, The American Legion and Procurement Technical Assistance Centers (PTAC).
How do Facebook and small businesses connect?
· There are more than 45 million small businesses using Facebook to connect with customers.
· Approximately 8 in 10 people in the US are connected to at least one small business on Facebook.