JOINT BASE LEWIS MCCHORD, WA – America’s Credit Union (ACU) recently received four awards from the Marketing Association of Credit Unions (MAC)—two gold awards in their asset category for the credit union’s Eric the Hipster coordinated campaign and viral videos and two silver awards for a social media campaign and outdoor media. ACU was also a finalist for the association’s Best in Show award.
The MAC awards competition is held annually to recognize outstanding marketing campaigns in the credit union industry. In 2013, ACU launched their Eric the Hipster campaign for which they have been recognized through MAC and the National Association of Federal Credit Unions (NAFCU).
“We sought to reach people that are distinctly Pacific Northwest—a group that while may not be hipster, could relate to hipsters,” says Heidi West, Vice President of Marketing and Business Development. “We wanted a campaign that lived in a viral world, as well as traditional advertising channels. That means that people should want to watch our messaging, and pass it along because it’s fun.”
The unique branding campaign about a 20-something hipster named Eric generated more than 72,000 views on their YouTube channel and 1,800 Facebook likes to Eric the Hipster’s page within the first three months.