By Heidi West, Director of Marketing and Business Development
Joint Base Lewis McChord (JBLM), WA — Spent bullets, a dog in a reindeer costume and a bargain shopping spree were a few of the photo entries vying to win the Facebook contest sponsored by America’s Credit Union in late 2010. Credit Union members took photographs of something they bought with their ACU Visa and submitted it on Facebook (facebook.com/youracu). They then used the social media service to share their entry and ask their friends and family to vote. The Grand Prize, a new iPad, was awarded to the entry receiving the most Facebook votes.
Winning Entry: Su Chung’s Beverly Hills Chihuahuas, of San Diego, CA, won the new iPad. Chung photographed her Chihuahuas wearing pretty-in-pink, matching outfits she purchased with her ACU Visa. Chung’s entry received 2,225 votes during the contest that ran from October 1 through December 31, 2010.
“We thought a photo contest would be a fun way for our members to interact on Facebook while we promoted a low introductory rate for our Visa card,” said Heidi West, ACU’s Marketing Director. “The contest created a lot of buzz – both among our members and our staff. It was fun to see our members’ unique perspective as part of the JBLM community.”
$50 iTunes Gift Cards were also awarded for the most popular photo in five categories:
Green item: Julie Brown, Kayak. If a low number of entries and votes are any indicator of popularity, green gifts are something we like to think about more than actually buy. Nevertheless, Brown found a great green gift to give herself, a kayak. She’ll be using it as a healthy, green way to explore our local waterways, and throw in some fishing on the side.
Just plain weird: Christy Bednarsky’s Animatronic Pet won the category that featured inventive, unusual, fun or out of the ordinary purchases. Bednarsky’s daughter has a fondness for life-like moving stuffed animals and received this one as a present for her 6th birthday.
Best Pet Purchase: Cynthia Beaumont used her ACU Visa to pamper her pet with a Cat Scratcher (right). She was up against tough competition in this category. The winning iPad entry, Beverly Hills Chihuahua was also a Best Pet Purchase entry as well as a reindeer costume, cat sweater, cat condo and a cute kitty.
Best Military Themed Purchase: Ashley Warner won with a cool collection of Zippo Operation Iraqi Freedom lighters and coins.
Inventive Entertainment: Liliya Yakimenko’s photo (right) of her wedding was a crowd pleaser in the inventive entertainment category. The category included entries for food, music, sports or a night out, and surely this was a night to be remembered.
ACU membership is open to anyone and accounts can be accessed worldwide through its shared branching network. Join by affiliating with the Association of the United States Army (AUSA). For details visit a local branch or call 253.964.3113.
You may have missed the contest, but watch for future fun online events from ACU. The credit union plans to engage customers on Facebook with more fun contest and promotions. Next up: Shared Branching Scavenger Hunt beginning next month.Print This Post