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Don’t be fooled by the price tag

Next time you’re looking to buy a printer for your home or office don’t be fooled by price tags that seem “too good to be true.” They usually are says Susan Cowperthwaite, owner of Cartridge World – Lakewood.

From its recently launched “Why Pay More to Print?” campaign, the company offers five questions to answer before buying a new printer:

1. What is the “real” cost of ownership? Evaluate the cost to replace cartridges and the type of cartridge. The higher the page yield count, the less it costs per page to print.

2. Can the ink cartridges be refilled? Not all cartridges are refillable, so make sure the manufacturer has ink in stock or contact Cartridge World. They can tell you if replacement cartridges or ink colors are readily available.

3. Are start-up cartridges included with the printer? Beware, they may be low yield start-up cartridges.

4. What are your printing needs: photos, documents, etc.? Narrow your printer selection to two or three based on functionality and price range. Don’t buy a printer with all the bells and whistles if you won’t use them.

5. Are you getting a good deal on a “free” printer with the purchase of computers? Manufactures often have the highest price mark-up on “free” printers.

For more information about Cartridge World – Lakewood, please contact Susan Cowperthwaite at 253-582-0300.

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