A Lakewood Log holiday ad and editorial—December 11, 1942 (Lakewood Log loaned by Milt Davidson, Steilacoom):
By Charles Mann
Ad for Christmas items at Rederich’s 10 Cent Store, 5427 S. Tacoma Way
Paint books, story books, crayon books: 10 and 15 cents
Large assortment of paper dolls, 29 cents
Baby dolls—in wicker chairs, bassinettes, or high chairs: $1.49
Famous Houseman dolls: lifelike—from $2.79 to $3.59
One dozen glass ornaments: 30, 40 cents
Chenille wreaths: 39, 49 cents
Tinted pinecones: 20 cents
Don’t be silly! It will keep on raining and getting warmer and warmer, and roses will bloom instead.
Poor old Santa Claus finds this goofy old globe all shot to pieces, with practically every loving and generous human impulse stymied by utter lack of anything practical or fancy to buy in the Marts of Trade.
So, why not a new mop handle for Mother? A nice box of six corncob pipes for Father? Five pair of cheap cotton sox for Junior, and a new Trifle for the Deb. Daughter? Or a nice glass jar of toothpaste, with a drab canned Cherry-sized top?—tubes are out of style, you know
Our eccentric neighbor on Mud Lake is buying his missus a 100-pound bag of Navy beans in memory of Pearl Harbor, and his family will enjoy endless activity for several weeks after Christmas…
There is one serious item about Christmas that won’t seem right. Lakewood’s traditional Christmas Eve celebration has been called off. Mrs. Hormel and her staff (at the Lakewood Terrace Restaurant) cannot operate with one-third of the necessary help and two pounds of butter per day. The Terrace will operate ‘til New Year’s Day and then close for a long period, a month or more while things get on a more even keel.
This Winter into which we have slipped rapidly and fatalistically is, after all, more on the be-deviled, Rationed, Regulated and Squeezed Civilian American than for the millions of fighting men on the Front.
Americans won’t cry. They’ll keep on laughing if they feel their life, sacrifices and energies go for a purposeful, directed and vital and useful fight with a noble vitality as the end product.
So like Virginia wrote in these columns last Christmas, again we say, “Don’t do a Christmas Blackout.”
Happiness doesn’t cost a dime, you know.